Case Study: Shizuka Ryokan

Date: 23/08/2023

The client brief was to capitalise on an opportunity to appear in the Destination Marketing Organisation's newsletter by capturing leads from the increased traffic to her website. The lead magnet campaign was highly successful, generating 864 leads, and the client is now planning to update her website to enhance functionality and user experience.

Client Brief

The client had the opportunity to appear in the Destination Marketing Organisation’s newsletter, reaching 60,000 people. To make the most of this opportunity, she wanted to capture leads coming to her website.

Key Deliverables

- Development of a simple lead magnet to subscribe to the business’s offer
- Integration of the lead magnet with the Destination Marketing Organisation’s newsletter.
- Generation of 864 leads from the campaign.
- Assessment and recommendations for updating the client’s outdated website.

Outcome

The lead magnet campaign was highly successful, generating 864 leads. The client is now planning to further update her website to enhance its functionality and user experience.

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