CURRENT & PAST Tourism Industry Development Programs

Welcome to Tourism Tribe’s Programs Hub—your gateway to industry-leading digital transformation programs designed specifically for tourism operators, councils, and regional organisations. Since 2007, we’ve empowered over 15,000 tourism professionals through more than 397 workshops, personalised coaching, and cutting-edge digital tools.

Whether you’re looking to improve your digital skills, enhance customer engagement, or expand your market reach, our programs provide the tools and support you need to thrive in today’s digital landscape.

Our programs are crafted to address the unique challenges of the tourism industry, offering:

Digital Engagement Health Checks™ to assess and enhance your online presence.
One-on-one coaching sessions tailored to your business needs.
Interactive workshops focusing on AI, digital marketing, customer service, and more.
Access to our comprehensive online course library for continuous learning.

Explore our current and past programs to find the right fit for your business and take the next step towards digital excellence.

Visit our industry and training solutions page for more or view the latest programs below.

Our current industry training programs

Mareeba Shire Business Resilience & Digital Capability Program 2025

Mareeba Shire Council

Inclusions: 2 one on one coaching sessions, 2 workshops, Access to the online course library, Fortnightly coaching calls

This resilience and digital capability program is supporting Mareeba Shire Businesses to future-proof their businesses and improve their digital presences

Taking a picture of a purple flowering tree. A closeup of a phone that has the image crisp and in focus about to take the shot. In the background we see a blurred version what we see in the camera.

Destination NSW Digital Skills Foundations 2025

Destination NSW

Inclusions: Pre & post Digital Engagement Health Checks ™, 1 one on one coaching session, 1 workshop, Access to the online course library

The Digital Skills Foundations program is building the core digital capability of NSW accommodation and experience providers, enabling them to better engage potential visitors online.

A panoramic view of the walkway down to Sellick's Beach

City of Onkaparinga Tourism Digital Champions Program

City of Onkaparinga

Inclusions: Digital Engagement Health Check, 1 one on one coaching session, 1 workshop, Access to the online course library

This digital skills and online presence improvement program for the City of Onkaparinga Digital Champions Program is assisting local tourism businesses with digital transformation.

Man sitting on paddle board taking selfie has a prosthetic foot

City of Onkaparinga Accessible Tourism Coaching Program

Inclusions: 1 one on one coaching session

The Accessible Tourism Coaching Program is your opportunity to tap into a growing market and make your business more inclusive. Limited to only 5 tourism operators in McLaren Vale & Fleurieu Coast.

Central Coast Tourism Excellence Program 2025

Central Coast Council

Inclusions: 3 one on one coaching sessions, 2 workshops

This digital tourism excellence program is assisting Central Coast tourism operators grow their tourism businesses and take our industry to the next level.

Tourism Industry Council South Australia Business Capabilities Program

Tourism Industry Council South Australia

Inclusions: 1 one on one coaching session, Access to the online course library

This digital skills coaching program is assisting tourism, events and hospitality businesses in South Australia with digital transformation.

Our past industry training programs

Central Coast Tourism Excellence Program 2024

Central Coast Council

Inclusions: 3 one on one coaching sessions, 2 workshops

This digital tourism excellence program is assisting Central Coast tourism operators grow their tourism businesses and take our industry to the next level.

Logan City Council Business Digital Improvement Program

Logan City Council

Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls

This online presence and digital improvement program is assisting Logan City tourism operators with digital transformation.

The vibrant aqua waters of Mandurah Estuary are a hub of activity.

Mandurah Digital Champions 2024

Visit Mandurah

Inclusions: Digital Engagement Health Check, Access to the online course library, Fortnightly coaching calls, Support group

This digital skills and online presence improvement program for the Mandurah Digital Champions is assisting local tourism, events and hospitality businesses with digital transformation.

Scenic Rim Best of Brisbane Regional Experiences

Brisbane Economic Development Agency

Inclusions: One on one coaching sessions

This digital tourism excellence program is assisting Scenic Rim tourism operators to advance their tourism businesses and take our industry to the next level.

Ipswich Best of Brisbane Regional Experiences

Brisbane Economic Development Agency

Inclusions: One on one coaching sessions

This digital tourism excellence program is assisting Ipswich tourism operators to advance their tourism businesses and take our industry to the next level.

Visit Sunshine Coast – SHINE 3.0 Digital Transformation Program 2023

Visit Sunshine Coast

Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls

This bespoke online presence improvement and digital skills program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.

Visit Sunshine Coast – SHINE 2.0 Digital Transformation Program 2023

Visit Sunshine Coast

Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls

This bespoke digital skills and online presence improvement program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.

Discovery Coast Tourism Crisis Management Program 2023

Discovery Coast Tourism & Commerce

Inclusions: 1 one on one coaching session, 4 workshops, Access to the online course library, Bespoke training

A no-nonsense practical program designed for busy tourism operators in Agnes Water 1770 to implement effective and efficient tools to face of future challenges.

Destination Scenic Rim Building an ATDW Foundation for Long-term Resilience 2023

Destination Scenic Rim

Inclusions: 1 one on one coaching session, 1 webinar, Access to the online course library, Bespoke training

A no-nonsense practical program designed from the ground up for busy tourism operators in the Scenic Rim to leverage an ATDW listing.

Destination NSW Digital Accelerator for Tourism eMarketing Program 2023

Destination NSW

Inclusions: 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group, Bespoke training

A no-nonsense practical program designed from the ground up for busy tourism operators in NSW to leverage the most critical in-demand marketing skills in 2023

Destination NSW Digital Accelerator for Tourism eMarketing 2023

Destination NSW

Inclusions: 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls, Support group, Bespoke training

A no-nonsense practical program designed from the ground up for busy tourism operators in NSW to leverage the most critical in-demand marketing skills in 2023.

City of Ballarat Mastering Digital Marketing Program

City of Ballarat

Inclusions: Pre & post Digital Engagement Health Checks ™, ATDW Health Check, 2 one on one coaching sessions, 4 workshops, Access to the online course library, Fortnightly coaching calls

A digital marketing skills and online presence improvement program for the Ballarat region assisting local tourism operators with digital transformation.

Outcomes of our industry training programs

Granite Belt Winery and Tourism Operators Take on Social Media in the Age of AI and Boosted their Digital Skills

Granite Belt tourism operators boosted their social media skills and confidence with AI tools in this hands-on Social Media in the Age of AI training program.

Empowering Indigenous Art Centres Through Digital Transformation: Tourism Tribe at IACA’s Elevate 2025

Tourism Tribe supports IACA’s Elevate 2025 program in Cairns, empowering Indigenous Art Centres with digital skills relevant in Australia, Canada and globally.

Real Results from Logan’s Tourism Digital Improvement Program

25 Logan tourism businesses improved their digital presence through hands-on coaching, audits, and tailored support through this council-led tourism digital support program.

Small Program, Big Impact: Digital Growth in Mandurah’s Tourism Sector

Mandurah’s Digital Champions program showed how small-scale digital capability programs can deliver big results with the right focus and tools.

Building Tourism Resilience in Moreton Bay: A Practical Crisis Management Program

Moreton Bay’s tourism resilience program gave 14 local businesses practical tools and confidence to manage disruption and bounce back stronger.

Central Coast Tourism Excellence Program 2024: Real Results from a High-Impact Regional Initiative

Real business growth, smart strategy, and digital wins - the Central Coast Tourism Excellence Program delivered results that sparked a 2025 encore.

From Bizkeeper to Digital Champions

Ever so popular Digital Bizkeeper 101 and 202 courses now rebranded Digital Champions 101 and 202!

Discovery Coast Tourism Crisis Management Program: Building Resilience in Agnes Water

A tailored crisis management program gave Agnes Water’s tourism businesses the tools to handle emergencies and lead their region’s recovery efforts with confidence.

Visit Sunshine Coast SHINE Digital Transformation Program – Tourism Tribe Training

Shining a spotlight on tourism businesses committed to digital upskilling in an increasingly digitised world through our successful Tourism Tribe Training Program

A historic shift: transformative potential of data to enable operators to visualise their online success

This article highlights the transformative potential of leveraging analytics for small businesses in the tourism industry. It's an exciting time, with the recent surge of interest in Google Analytics 4 (GA4) giving rise to opportunities for these businesses to proactively grow using data-driven strategies.

Empowering 12 Ballarat Tourism Businesses through the Mastering Digital Workshops and Coaching Program

The Power of Online Accessibility: 8 Reasons Why Your Website Must Be Inclusive

Discover how improving your website’s accessibility isn’t just good practice—it’s a powerful strategy to attract more visitors, improve conversions, and ensure all travellers can engage with your business online.