Local Search & Google Business Profile

If someone uses Google search to seek out service like yours in your area, how likely is it that they will see your business among the search results? Local search marketing is a powerful strategy to connect with customers who are actively looking to book or buy. In fact, 88% of consumers who use their smartphone to conduct a local search via google will visit a related store within a week (Source: Think With Google). Your Google Business Profile (previously called Google My Business) is the most important element of a local search strategy. There are many things you can do to ensure that this valuable and free digital business asset is performing well on your behalf. The Local Search & Google Business Profile course is packed with practical content designed to give you the direction and knowledge needed to make the best use of your Google Business Profile listing and what you need to do to rank higher in local search results.