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Assessing your Marketing Performance
Fast-track Program
Maximise the revenue-generation capabilities of your website by using GA4 to make data-driven decisions
Limited seats!
*first-in best-dressed
Workshop 1
Configuring GA4 to track sales
Tue 3 Sept 12-1.30 pm (QLD time)
Recorded version: available within your course
You’ll learn:
- How to set up Google Analytics from A to Z
- Including all the things your web developer wouldn’t have set up such as lead tracking, phone tracking, email tracking and booking system!
Group Call support
Fortnightly group support call (alternates between Tue and Thu)
Workshop 2
Clicks to Conversions: Understanding the GA4 reports
Tue 15 Oct 12-1.30 pm (QLD time)
Recorded version: available within your course
We promise you’ll learn:
- How to read the GA4 reports
- Which keywords are bringing you free traffic to your site
- Which pages are people visiting first
- Which pages need to be improved and how
- Where to stop spending money
Group Call support
Fortnightly group support call (alternates between Tue and Thu)
Workshop 3
Metrics to Magic: Taking data-driven marketing action
Tue 19 Nov 12-1.30 pm (QLD time)
Recorded version: available within your course
We promise you’ll learn:
- How to make decisions on where to invest money and save money when it comes to getting direct visitors to your website
- How to find out which page to improve on your website
+ you get put on a Tourism Tribe support plan 🎉
Making Tourism Technologies work together for your business is our passion and area of expertise.
Our team specialise in the below web marketing and tourism tech areas. We work with these every day. When you book your do-it-for-me hours and call our help desk, you get to talk directly to our expert team member.
- Website (WordPress, Wix, Squarespace)
- Digital Marketing and Social Media Strategies
- Google Analytics, Tag Manager, Looker Studio
- Reservation systems & Booking technologies
- Search engine optimisation and Google Local Search
- Email marketing automation & CRMs
- Facebook, Instagram, TikTok
- Video marketing, YouTube, Capcut
- Online shops, WooCommerce, Shopify
- ATDW, Destination websites
- Lead magnet, Lead generation
- MaliChimp, ActiveCampaign, Hubspot, FunnelKit, Fluent CRM etc
- Advanced form with automation
- Business automation, Digital transformation
- Online ads, Meta ads, Google Ads
- Google Workspace, Office 365, Calendly
Our plans offer do-it-me services, tech support & group sessions delivered by tech & marketing experts. In addition to that, all plans include the Digital Academy - a 24/7 platform with interactive training, courses, handouts and tutorials.
A La Carte Do-it-for-me Services
Implementing new technologies, upgrading digital stacks and integration into your existing digital assets.
Whether it’s updating your website, setting up a new digital tool, or troubleshooting a complex issue, our team takes these tasks off your plate. This service is particularly valuable for those who don’t have the time or expertise to handle technical aspects themselves.
Whether it’s updating your website, setting up a new digital tool, or troubleshooting a complex issue, our team takes these tasks off your plate. This service is particularly valuable for those who don’t have the time or expertise to handle technical aspects themselves.
Our “Do-It-For-Me” hours offer a transformative solution for tourism businesses that lack a dedicated technical expert or don’t want to pay consulting rates every time a new challenge arises.
This service, included in our Ultimate plan, provides you with direct access to our internal team of experts who can implement new technologies, upgrade your digital stack, and seamlessly integrate these into your existing digital assets without you having to lift a finger. Whether you need a website update, tool setup, or complex troubleshooting, our team handles it all, saving you time, money, and stress.
What sets this service apart is our advanced internal project management system, which ensures continuity and efficiency. We track your progress, so you don’t have to re-explain your situation every time—making this service truly a life-saver for busy tourism operators. Instead of getting bogged down by technical issues, you can focus on growing your business, knowing that our experts have your back.
From zero to 100% Xmas occupancy – What Tourism Tribe has shown us has literally catapulted our business. They have just blown our mind. We never thought it was possible to be operating on this level.
We tripled our revenue and the systems and processes they set up for us gave us so much more family time back.
The value for money that we received was outstanding, and we love the fact that that they created the Digital Academy so we can tap into the wealth of knowledge and the community at a fraction of what a consultant would charge us.
Jodi and Rhys, 1770 Sunset Cruises, Dec 2023 onwards
Challenge
The client, a new tour business, was under pressure to launch before the busy Christmas season. However, they faced a significant challenge: they had no digital infrastructure in place. They needed a professional website, an integrated booking system, and a functional email setup—all within a very tight timeframe. Without these essential tools, their business wouldn’t be able to operate effectively or capture the high demand expected during the holiday period.
Solution & Implementation
The client opted for the Ultimate Tourism Tribe plan, which provided them with direct access to our expert team implementation hours.. Recognising the urgency, our team immediately set to work. We began by designing and developing a fully responsive website that not only reflected the brand’s unique identity but also provided a seamless user experience.
Next, we integrated the Rezdy booking system that was easy to manage and capable of handling the anticipated influx of reservations. To ensure smooth communication, we also set up professional email accounts that were fully synced with the booking system and website.
Throughout the process, we maintained close communication with the client, ensuring that every element met their needs. Our internal project management system tracked every detail, so the client didn’t have to worry about revisiting issues or repeating instructions.
Outcome
100% occupancy at Xmas! The new tour business successfully launched on time, fully equipped with a professional online presence and all the necessary tools to operate smoothly. The website was not only aesthetically pleasing but also highly functional, allowing customers to easily make bookings and inquiries.
The business saw immediate success and ranked in the top 5 for activiites in their local area within a week, and the digital foundation we built has continued to support their growth. By providing a turnkey solution, we enabled the client to focus on running their tours, confident that their digital infrastructure was in expert hands.
Specialist Tech Support
Same-day, direct access to our team of experts - stay on track with regular fortnightly group support calls to tackle challenges and boost your progress.
This service is designed to empower you with the knowledge and skills to manage your digital tools confidently. Whether you're setting up a new system, troubleshooting issues with your booking system for example, or optimising your website, we’re here to guide you every step of the way. This approach ensures that you not only get the support you need in real-time but also learn how to tackle future challenges independently, helping you grow your expertise alongside your business.
This service is designed to empower you with the knowledge and skills to manage your digital tools confidently. Whether you're setting up a new system, troubleshooting issues with your booking system for example, or optimising your website, we’re here to guide you every step of the way. This approach ensures that you not only get the support you need in real-time but also learn how to tackle future challenges independently, helping you grow your expertise alongside your business.
Our Specialist Tech Support combines the power of our Technology Help Desk and Group Calls to provide unparalleled assistance to your tourism businesses. This service ensures you have expert guidance and problem-solving at your fingertips, whether you need immediate help or ongoing support.
Expert Help Desk: Our help desk is your direct line to digital experts who can resolve your technical challenges efficiently, with you, via screen sharing. With our advanced internal project management system, you’ll never have to re-explain your situation, ensuring seamless support that picks up right where you left off.
Group Calls: These regular sessions that happen twice a month at set hours offer a collaborative environment where you can discuss your challenges, gain insights from experts, and learn from fellow tourism operators. It’s like having a roundtable of industry professionals focused on helping you succeed.
Together, these services are designed to be your digital backbone, allowing you to focus on running and growing your business without getting bogged down by technical issues. It’s a life-changing solution for businesses that don’t have in-house tech expertise but need to stay competitive in today’s digital landscape.
In just one hour, I met face-to-face via Zoom with their WordPress expert, who conducted a full review of our site, identified and fixed issues like using outdated Elementor sections, and even configured Elementor to properly include our branding and fonts.
A+ to Tourism Tribe’s specialist tech team! I cannot express enough how transformative Tourism Tribe has been for my business. – In just one hour, I met face-to-face via Zoom with their WordPress expert, who conducted a full review of our site, identified and fixed issues like using outdated Elementor sections, and even configured Elementor to properly include our branding and fonts. Their team was insightful, genuinely interested in our success, and provided practical, tailored advice that made the whole process smooth and efficient. This has significantly boosted our business operations. I highly recommend Tourism Tribe to any business looking to improve and grow.<br/><br/>
Ivan Rusev, Owner, The Bloom Barn Farm, 28th August 2024
Challenge
The Bloom Farm was operating with an outdated WordPress and Elementor setup that relied heavily on sections. Elementor aslo hadn’t been configured. This was limiting the site’s functionality, performance, and overall user experience. The client needed a solution that would modernise their website, streamline its management, and improve responsiveness across devices.
Solution & implementation
Ivan’s Ultimate Tourism Tribe plan offered him a one-hour Zoom session where he met face-to-face with our in house WordPress expert – Fabienne Wintle. During this session, Fabienne completed a comprehensive review of the website, identified and fixed issues, including the use of outdated Elementor sections, and configured Elementor to properly include the client’s branding and fonts.
In the session Ivan was shown how to update sections into containers within Elementor. This hands-on, real-time support ensured that the client not only upgraded their website effectively but also learned how to manage the new structure confidently moving forward.
Outcome
Ivan’s website is now up to standards, better optimised for search and improved with uniform branding. It became faster, more responsive, and easier to manage. The expert’s attention to detail in configuring the site to include the client’s branding and fonts contributed to a more polished and professional online presence. These improvements led to better customer engagement and an increase in online bookings.
On demand course library and monthly training sessions
Our Course Library and Monthly Training Sessions are packed with practical, actionable content tailored specifically for tourism businesses.
Whether you're looking to boost your online bookings, enhance your social media presence, or streamline your operations, our resources are designed with real-world examples and strategies that you can immediately apply to your business. From on-demand courses that fit into your busy schedule to live sessions that keep you ahead of industry trends, we provide the tools and knowledge you need to succeed.
Whether you're looking to boost your online bookings, enhance your social media presence, or streamline your operations, our resources are designed with real-world examples and strategies that you can immediately apply to your business. From on-demand courses that fit into your busy schedule to live sessions that keep you ahead of industry trends, we provide the tools and knowledge you need to succeed.
Our Course Library is a cutting-edge resource meticulously designed for tourism operators who need flexibility and practicality. We understand that your time is valuable, so we’ve made it easy for you to learn anywhere, anytime. The library is packed with up-to-date how-tos, real-world examples, and actionable cheatsheets that are directly applicable to your business. Each course is tailored to address the unique challenges faced by tourism operators, ensuring you gain relevant skills and insights.
But it’s not just about learning; it’s about interaction. Our platform allows you to ask questions and receive expert guidance, ensuring that you’re supported every step of the way. Whether you’re tackling a new digital tool, refining your marketing strategy, or improving your operations, our Course Library is your go-to resource for staying ahead in the tourism industry. This state-of-the-art system is designed to empower you with the knowledge and confidence to implement changes that will drive your business forward.
By March 2023, our sales had already matched the entire previous year, thanks to the incredible resources in the Coure library of the Digital Academy.
The Email Marketing Automation course transformed how we engage with our customers, driving repeat business and boosting revenue. The Social Media course gave us the tools to create a consistent and compelling online presence. I didn’t know where to start, but the ability to learn at my own pace and ask questions made all the difference. These courses empowered me to take immediate action, and the results have been phenomenal.”
Danielle Smith, Owner, Vintage Railway Journeys (now sold) May 2024
We are a perfect match if....
You are a time-poor small business owner
Yes that's me!
You know digital marketing is important but you don't know where to start
Yes that's me!
You want access to digital experts without paying thousands of $$$
Yes that's me!
You have a website but you don't know how to make the most of it
Yes that's me!
You want to be part of a community of like-minded business owners
Yes that's me!
You lack motivation
Yes that's me!
Our plans are very affordable and packed so much value.
Sign up now to get instant access.
LIFERAFT
$660 / year
Do-it-for-me hours
Support help desk / hotline
Group support calls
Self-paced courses and tutorials
Speedy course support
Monthly training sessions
Discounted coaching
Save $330 when buying yearly
RAPID RESPONSE
$990 / year
Do-it-for-me hours
Support hotline 📞
Group support calls
Self-paced courses and tutorials
Speedy course support
Monthly training sessions
Discounted coaching
Save $330 when buying yearly
Ultimate
$2,500 / year
Do-it-for-me hours
Tech help desk
Group support calls
Self-paced courses and tutorials
Speedy course support
Monthly training sessions
Discounted coaching
Not available to buy monthly
Free trials and demos
We’d love you to test our plans – head over to our events page to sign up for our upcoming training sessions to experience the Tribe or book in a demo right here.
Group access
- We run programs for tourism marketing organisation that include support – view our industry page here.
- If you’d like access for more than one employees please book a demo or contact us at help@tourismtribe.com.
Tourism Tribe's Plans & Digital Academy Courses is fantastic. So many topics that you can work through at your own pace. Prioritise the ones that are most important at any given time. Support and advice is also fantastic.
Questions are answered promptly and I have really appreciated the advice and feedback provided to me. I would highly recommend Tourism Tribe. They are doing a fantastic job supporting tourism businesses. Such a great group of people.
Questions are answered promptly and I have really appreciated the advice and feedback provided to me. I would highly recommend Tourism Tribe. They are doing a fantastic job supporting tourism businesses. Such a great group of people.
Linda Wilson
Friend of Kevin Hoffman Walk
Sign up for your Fast-track program here
All Fast-track programs come with the Digital Academy membership. You have the option to include the Tech support hotline or not.
THIS Fast track + Digital Academy with Hotline
$740 now incl. membership for the first 4 months + $440 for every 4 months if you wish to maintain the membership.
THIS Fast track + Digital Academy without Hotline
$630 now incl. membership for the first 4 months + $330 for every 4 months if you wish to maintain the membership.
Check out the feedback on our courses from our members
By joining you will
Save thousands in contractor's fees and avoid costly mistakes
Be focused and accountable
Avoid costly mistakes and get the right information from the start instead of realising half-way through your implementation that you have gone down the wrong path
Learn how to do business better, smarter, and be more cost-effective thanks to digital tools and best practices
Gain the necessary skills to grow your business
Save your time searching for an answer and turn your business goals into reality
Plus, you will be supported by a global alliance of amazing tourism businesses learning the ropes, and get the support you supporting each other and finding possibilities in what may often feel impossible!
"I can get tech help ~ and get it in a timely way. It is simply amazing."
Sue Forrester from The Burrow at Wombat Bend B&B,
Dixons Creek, Yarra Valley, Victoria
I joined Tourism Tribe at its beginning. As a person with enthusiasm and a strong desire to improve my understanding of my niche in the tourism industry, I felt that here was an opportunity to grasp with both hands.
I have found working with Liz and Fabie, even though we have not met ‘in person’, is akin to having a personal mentor beside me at every turn. The Tourism Tribe program has become a must for me to engage with, and the more specific and detailed programs on offer from these inspiring women and their industry contacts, the more I feel I am being guided and empowered to identify my place in our industry.
I also know I can ask questions and get help I know that others are in the same learning boat, and that gives me additional confidence that I am far from alone. It can be isolating when one is not part of a busy office structure where lots of people have the answers to a problem; to know I can log on to Tourism Tribe and ask for help ~ and get it in a timely way ~ is simply amazing.
And all for a very small annual investment of a few dollars. I can’t speak highly enough of Liz, Fabie and their team and the extraordinarily generous product they have created for us. They truly are ‘Givers’.
Each of them freely offers insights from their own unique experiences and perspectives of working in this industry.
Our team are true tourism tech experts
A team of Australia-based, passionate and successful small business experts
Community of 1000+ like-minded business owners
We are the pioneers in small business digital education in Australia and the Asia-Pacific
Delivering digital training in plain English for over 20 years
We did it the hard way and want to share the shortcuts with you
Our partners
FAQs
A Tourism Tribe Plan is your go-to resource for digital support, training, and implementation specifically tailored for tourism businesses. With our plans, you’ll get expert guidance, a hotline /helpdesk, practical tools, and a community of like-minded business owners to help you thrive in the digital space.
While hiring a consultant is an option, it can be costly and unsustainable for small tourism businesses. That’s where we come in. We provide you with the tools and knowledge to empower your business without the ongoing expense of a consultant. Our plans combine a one-of-a-kind course library with specialised tech support, ensuring you have the skills and resources to manage your digital needs independently, saving you time and money while still achieving expert-level results.
f you’re feeling overwhelmed by the digital landscape, our plans are designed to simplify your journey. We provide actionable advice and hands-on support to help you navigate and make the most of digital tools, ensuring your business stays competitive and grows effectively.
Our plans are packed with value—whether it’s through group support calls, on-demand courses, or direct access to our tech help desk. You’ll save time, avoid costly mistakes, and gain the skills necessary to elevate your business’s digital presence.
Absolutely. Our plans cater to all levels of digital experience. With step-by-step guidance and support available whenever you need it, even those new to digital marketing can confidently improve their skills.
Our team has been working helping tourism businesses with tech since 1997! We understand your unique challenges. Our plans are flexible and adaptable, ensuring you receive the specific support and training that will make a difference for your business.
Yes! We don’t believe in a one-size-fits-all approach. Our experts listen to your specific needs and provide tailored solutions that work for your unique business, no matter how niche it may be.
Check out our testimonials and case studies!
Absolutely! Our whole approach is based on giving you the tools and knowledge to work from wherever you are located, whenever you want!
- You have 24/7 access to the course library and resources and you can ask questions at any time.
- We use a blended learning method which is a combination of self-paced and face-to-face resources (zoom or in-person).
Our plans come with robust support options, including a tech help desk, fortnightly group calls, and access to a wealth of resources in our Digital Academy which is our course library. We also include the ability to ask questions in each course! You’ll never feel alone on your digital journey.
Definitely. Our support hotline ensures you can speak with a real person who understands your needs and can provide immediate, specialised assistance during Australian business hours. You can book a call on the same day!
We offer flexibility in our plans, allowing you to cancel at any time if it’s not the right fit. We also offer monthly options! However, with the level of tailored support and resources we provide, we’re confident you’ll find it invaluable.
Yes, our Digital Academy course library offers a wide range of learning modules, courses and topics that you can access anytime. Whether you prefer self-paced learning or interactive sessions, there’s something for everyone.
You can view all the courses here
Our plans are designed with tourism businesses in mind, whether you’re running a small accommodation, a tour operation, or a larger attraction. We cater to all, helping you leverage digital tools to grow and succeed.
We are yet to come across one member who hasn’t seen results in their very first encounter with Tourism Tribe. We’re with you every step of the way to ensure success.
Yes, our Tourism Tribe tech plans are flexible. As your business evolves, you can easily upgrade or downgrade to match your changing needs, ensuring you always have the right level of support.
Ongoing support includes access to our tech help desk, group calls, and a vast library of resources in our Digital Academy plus our monthly live training sessions. We’re committed to helping you continuously improve and grow.
Getting started is simple. Choose the plan that best fits your needs, sign up online, and we’ll guide you through the onboarding process to ensure you’re set up for success from day one.
Yes, we understand the importance of finding the right fit for your business, so we offer a discounted monthly trial periods or demos depending on the plan. This allows you to experience the value of our services before making a long-term commitment.
A Tourism Tribe Plan is a comprehensive package designed to provide you with the digital tools, resources, and support needed to enhance your tourism business’s online presence and operations.
