Technology is a double-edged sword. It can be a good and bad thing, depending on how we use it.
There’s no doubt that it has and will continue to change the way we communicate. Just walk down a city street and you’ll see 99% of people looking down, engaged with their mobile phone.
While technology has opened up many new ways to reach new people, this doesn’t necessarily mean we’re better communicators. We need to remember the people behind those screens and look at ways to humanise the technology we use.
As humans, we experience the world through seeing, touching, tasting, smelling, and listening. As the world continues to be more digital, it’s critical you remember this – and tap into it as a powerful way to engage.
The importance of experimental activity
If we miss this, we’re losing the real essence of experiences for brands. The customer journey becomes diluted, human-to-human.
Let’s look at a few things you can run parallel with your digital strategies.
Creating connection points
Focus on keep your human connections by engaging with your clients beyond sending a message or posting something. Open up a space for them to interact in a tangible way.
Focus on multiple senses
Stimulate your customers through tapping into different senses. Each person will consume information differently, so offer a multi-sensory approach. If you’re talking about the benefits of your products in a blog post, why not offer a sample so they can see and feel it? Again, you’re increasing that human connection.
Build an ‘experience’
Take your customers on a journey. Brainstorm different ways for you to interact, in a two-way manner. The problem with digital is, more often than not, brands are speaking to their audience instead of with them. There’s a big difference. Start to develop effective experiences that create a meaningful impact.
Society teaches us that fast is better. This isn’t always true, especially when it comes to connecting with clients. Just like your personal relationships need to be nurtured through touch, your clients do, too. Unpack every touchpoint you have with your clients and see how you can personalise it
Key questions you need to ask yourself before utilising modern technology:
- What do you want to achieve from using these methods?
- Why are you using this technology?
- How do you want people to feel and act as a result of interacting with your technology?
- What content and methods of engagement will you need to create to evoke desired emotions and action?
THE FUTURE FOR EXPERIENTIAL DELIVERY FROM A TECHNOLOGY PERSPECTIVE– HOW DO YOU RATE?
- Experiences must be relevant and specific – not generic.
- Quality will be essential in a world of increasing competition.
- Inspiring and aspirational while being authentic.
- Value for money – this does not mean the cheapest or offering the greatest discount.
- Personalised with a level of co-creation between staff and guest.
- Choose Your Own Adventure where guests create their own experiences.
- Storytelling and the opportunity to connect with local, unique legends.
- Hands on interaction with the product/service and the people behind the business.
- Engagement in an unexpected way.
- Ability to educate and even challenge perceptions of a place and its people and history.
At Kiikstart, we’re dedicated to allowing people have more choice, influence and control about how they live, work and learn. If you’d like to hear more about what we do, contact us today on 0428 593 400 or enquiries@kiikstart.com.
