Short-form video content continues to revolutionise online marketing and the social media space, but the real secret to success lies within this Instagram Reels in 2022 strategy.
This year, online videos have made up more than 82% of all consumer internet traffic (Aumcore, 2022) and have significantly influenced the content we consume on Instagram today.
Don’t believe us? Head of Instagram, Adam Mosseri shared that one of the platform’s priorities in 2022 will be to double down on video, commenting that it’s “no longer just a photo-sharing app.”
To help you leverage video marketing to generate more sales, leads and engagement on Instagram, follow along as we break down the successful elements of an Instagram Reel along with our tips and best practices in the in-depth video below.
Instagram Reels in 2022 – Elements of success
- Video marketing strategy
- Content creation and sourcing
- Reel building process
- Measure and replicate the success
Benefits, Implications & Opportunities
Instagram posts and videos have a lifetime of less than 1 week on the Instagram feed, limiting your business’s reach and visibility on the platform. Unlike reels, which have a lifetime often spanning weeks or even months.
Reels have become so popular and an essential marketing tool for business growth that they have been introduced to Facebook.
On the downside, reels do require a lot more time, effort and resources than regular posts and videos due to the strategic element of video marketing. Not to mention, not all reels do well on social media due to their rising popularity and ability to skyrocket a business’s growth and sales.
That’s why Instagram has begun prioritising reels that are original – meaning reels that copy viral trends do not perform as well anymore and you must really consider the purpose behind creating content and how it aligns with your target audience.
The takeaway? Video content on Instagram – love it or hate it – is here to stay.
Elements of a successful reel – how to nail it!
With the rise of TikTok, Reels and now YouTube shorts, it has become clear that consumers’ attention spans are getting shorter, so videos need to be purposeful and have a clear message or call-to-action that grabs their attention within the first 3 seconds.
Therefore, an entertaining, engaging and lead generating reel requires a more in-depth strategy than simply combining a few videos and photos together along with a catchy song in the background.
The magic behind a reel starts with how you choose to develop it. Successful video marketing requires an effective technique known as storytelling.
Step 1: What is the purpose of the reel? What story do you want to tell? What value are you trying to provide? How does this align with your target audience?
Step 2: Source the content: photos or videos. This is the entertaining component. Videos with movement work the best.
Step 3: Edit the content in a strategic manner that seeks to capture and retain attention within the first 3 seconds and immerses users in the process, experience or story you are trying to tell.
Step 4: Structure your caption effectively to encourage users to read more.
Step 5: Measure and replicate the success of your reel. Likes and comments are great to see but they are a surface level metric. Shares and saves indicate action and intention.
Our challenge to you…
Use the video and steps above to begin elevating your Instagram reels in 2022. Create your first strategic reel and tag us @TourismTribe so we can see the magic you create!
