Episode 7 – AI innovations and expert directory

First published on July 25, 2024
Last updated on September 9, 2024
Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of "Untangling Tourism Tech."

Episode 7 of “Untangling Tourism Tech” provides an exciting glimpse into the latest innovations in tourism technology, with a strong focus on AI applications. Liz and Fab share their experiences from the Tourism Innovation Forum, highlight standout tools like TRVLR.AI, and introduce the newly launched Tourism Expert Directory, a peer-recommended resource to connect tourism operators with industry experts. The episode underscores the importance of embracing AI and leveraging community knowledge to drive the tourism industry forward.

Key Takeaways

  1. Event Overview:
    • Episode 7 is recorded at the Brisbane Convention and Exhibition Centre during the Queensland Government’s Tourism Innovation Forum.
    • The forum is highly focused on innovation and technology in the tourism sector.
  2. AI in Tourism:
    • The predominant theme of the forum was AI and its applications in tourism.
    • Many showcased innovations, including itinerary generators and video creation tools, leverage AI to enhance visitor experiences.
  3. Practical Uses of AI:
    • Speakers highlighted practical uses of AI, such as ChatGPT for content creation and programming, which save significant time.
    • Emphasis on learning to use AI tools effectively, even for basic tasks, to improve efficiency.
  4. Innovative Tools Highlighted:
    • TRVLR.AI: An app designed to help travellers plan and book a range of activities based on their interests in a single transaction. This app simplifies itinerary planning and booking, making it a standout innovation at the forum.
  5. Launch of the Tourism Tribe Expert Directory:
    • Liz and Fabienne announced the launch of the Tourism Tribe Expert Directory.
    • This directory aims to connect tourism operators with qualified consultants, solution providers, and experts recommended by peers in the industry.
    • The directory ensures high standards and relevant industry experience by relying on peer recommendations.
  6. Community Engagement:
    • A LinkedIn group named “Tourism Tribe Expert Directory Community” has been created to facilitate the exchange of ideas, solutions, and new research among tourism professionals.
    • This community aims to support the growth of businesses and the industry by connecting the right people.
  7. Encouraging Peer Recommendations:
    • The directory’s peer-to-peer review system is crucial for maintaining quality and relevance.
    • Tourism operators are encouraged to recommend service providers who have proven their expertise in the industry.
  8. Future Developments:
    • The directory is a starting point and is expected to evolve with more functionalities and improvements based on user feedback and needs.

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