Conduct an easy SEO audit on your website

First published on September 15, 2021

Last updated on May 23, 2023

Use this easy SEO audit on your website to ensure you rank on search engines such as Google as this will make sure your tourism business doesn’t remain the best-kept secret.

Two components of an easy SEO audit on your website

While “an audit of your website” might sound redundant and an unnecessary exercise (especially if you subcontract to a web developer), it’s actually a pretty important exercise that YOU must conduct on your website.

The purpose of today’s challenge is to conduct a short and simple audit of the two most critical elements of your website with regard to Search Engine Optimisation (SEO). This will help identify areas you are lacking or missing and how they affect search engine rankings.

Is your website indexed for search engines?

Making sure your website is indexed for search is extremely important.

In fact, you could be losing business if your website isn’t ranking well for relevant searches, or ranking in search engines at all!

There is one simple thing you can do to check this yourself.

Here’s how you check:

Type in:

Index:insert-your-website-here

Example:

site:www.rivieraresort.com.au

Are all your website’s pages visible here?

Do your website’s meta title and description seem to comply with Google’s recommendations?

Whilst this section only touches on a number of search engine optimisation markers, it is designed to help you start an SEO conversation with your web developer and/or your digital team.

This is because it is extremely common to see websites that lack basic search engine optimisation even though operators have paid for it.

Moz.com has worldwide authority when it comes to SEO. They have a great beginner’s guide available here for free.

Fortunately, you are able to check whether your website has some of the non-negotiable elements of best practice SEO on your website.

Page Authority (also known as Domain Authority)
Backlinks
Spam score
Page title
Meta description
Meta keywords
Alt text

Download the Free Mozbar chrome extension and watch the video below for more instructions / a walk through demonstration.

Fabienne W

Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.