Email marketing automation basics

Every business, whether it has a physical or virtual presence, needs an email marketing strategy. For small businesses, email marketing automation is particularly important for jumpstarting the sales process, raising client awareness of the brand and increasing conversions.

Automated email campaigns allow businesses to send personalised emails to potential and established customers alike that will guide them through your sales funnel without requiring hours of manual work.

This short course will take you through the foundations of email marketing automation. We show you how to choose a suitable system and how to clean up, categorise and leverage your existing and future database. We also show you how to use automation to nurture your subscribers towards a sale and how automation can establish trust in your products and services.