CURRENT & PAST Tourism Industry Development Programs

Current programs
Past programs

Welcome to Tourism Tribe’s Programs Hub – your gateway to industry-leading digital transformation programs designed specifically for tourism operators, councils, and regional organisations. Since 2007, we’ve empowered over 15,000 tourism professionals through more than 397 workshops, personalised coaching, and cutting-edge digital tools.

Whether you’re looking to improve your digital skills, enhance customer engagement, or expand your market reach, our programs provide the tools and support you need to thrive in today’s digital landscape.

Our programs are crafted to address the unique challenges of the tourism industry, offering:

  • Digital Engagement Health Checks™ to assess and enhance your online presence.
  • One-on-one coaching sessions tailored to your business needs.
  • Interactive workshops focusing on AI, digital marketing, customer service, and more.
  • Access to our comprehensive online course library for continuous learning.

Explore our current and past programs to find the right fit for your business and take the next step towards digital excellence.

Visit our industry and training solutions page for more or view the latest programs below.

Our current industry training programs

Tourists browsing shops and colourful bunting in Kuranda village street market, Queensland.

Mareeba Shire Business Resilience & Digital Capability Program 2025

Mareeba Shire Council
Inclusions: Digital Engagement Health Check, 2 one on one coaching sessions, 2 workshops, Access to the online course library, Fortnightly coaching calls
This resilience and digital capability program is supporting Mareeba Shire Businesses to future-proof their businesses and improve their digital presences
Read more
Person holding white phone photographing purple flowering tree and green lawn.

Destination NSW Digital Skills Foundations 2025

Destination NSW
Inclusions: Pre & post Digital Engagement Health Checks ™, 1 one on one coaching session, 1 workshop, Access to the online course library
The Digital Skills Foundations program is building the core digital capability of NSW accommodation and experience providers, enabling them to better engage potential visitors online.
Read more

Tourism Industry Council South Australia Business Capabilities Program

Tourism Industry Council South Australia
Inclusions: 1 one on one coaching session, Access to the online course library
This digital skills coaching program is assisting tourism, events and hospitality businesses in South Australia with digital transformation.
Read more

Our past industry training programs

Vineyard rows extending toward forested hills at dawn, Granite Belt region Queensland.

Granite Belt’s Social Media in the Age of AI 2025

Granite Belt Wine & Tourism
Inclusions: 3 workshops
This resilience and digital capability program is supporting Mareeba Shire Businesses to future-proof their businesses and improve their digital presences
Read more
Wooden boardwalk descends steep sandy cliff to Sellicks Beach, South Australia.

City of Onkaparinga Tourism Digital Champions Program

City of Onkaparinga
Inclusions: Digital Engagement Health Check, 1 one on one coaching session, 1 workshop, Access to the online course library
This digital skills and online presence improvement program for the City of Onkaparinga Digital Champions Program is assisting local tourism businesses with digital transformation.
Read more
Man with prosthetic leg taking selfie on stand-up paddle board at beach.

City of Onkaparinga Accessible Tourism Coaching Program

Inclusions: 1 one on one coaching session
The Accessible Tourism Coaching Program is your opportunity to tap into a growing market and make your business more inclusive. Limited to only 5 tourism operators in McLaren Vale & Fleurieu Coast.
Read more
Aerial view of Newcastle beach, NSW, with residential suburbs on headland and ocean swells.

Central Coast Tourism Excellence Program 2024

Central Coast Council
Inclusions: 3 one on one coaching sessions, 2 workshops
This digital tourism excellence program is assisting Central Coast tourism operators grow their tourism businesses and take our industry to the next level.
Read more
Aerial view of Newcastle beach, NSW, with residential suburbs on headland and ocean swells.

Central Coast Tourism Excellence Program 2025

Central Coast Council
Inclusions: 3 one on one coaching sessions, 2 workshops
This digital tourism excellence program is assisting Central Coast tourism operators grow their tourism businesses and take our industry to the next level.
Read more
Person holding smartphone showing food photos with social media emoji reactions floating above.

Logan City Council Business Digital Improvement Program

Logan City Council
Inclusions: Pre & post Digital Engagement Health Checks ™, 2 one on one coaching sessions, 3 workshops, Access to the online course library, Fortnightly coaching calls
This online presence and digital improvement program is assisting Logan City tourism operators with digital transformation.
Read more
Aerial view of Mandurah estuary with boats, beaches, and coastal development, Western Australia.

Mandurah Digital Champions 2024

Visit Mandurah
Inclusions: Digital Engagement Health Check, Access to the online course library, Fortnightly coaching calls, Support group
This digital skills and online presence improvement program for the Mandurah Digital Champions is assisting local tourism, events and hospitality businesses with digital transformation.
Read more
Lamington National Park valley with forested mountains and green paddocks under blue sky.

Scenic Rim Best of Brisbane Regional Experiences

Brisbane Economic Development Agency
Inclusions: One on one coaching sessions
This digital tourism excellence program is assisting Scenic Rim tourism operators to advance their tourism businesses and take our industry to the next level.
Read more
Purple and white water lily bloom with yellow stamens among green lily pads.

Ipswich Best of Brisbane Regional Experiences

Brisbane Economic Development Agency
Inclusions: One on one coaching sessions
This digital tourism excellence program is assisting Ipswich tourism operators to advance their tourism businesses and take our industry to the next level.
Read more

Visit Sunshine Coast – SHINE 3.0 Digital Transformation Program 2023

Visit Sunshine Coast
Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls
This bespoke online presence improvement and digital skills program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.
Read more

Visit Sunshine Coast – SHINE 2.0 Digital Transformation Program 2023

Visit Sunshine Coast
Inclusions: 3 workshops, Access to the online course library, Fortnightly coaching calls
This bespoke digital skills and online presence improvement program for the Sunshine Coast is aimed at assisting local tourism businesses to shine digitally.
Read more

Discovery Coast Tourism Crisis Management Program 2023

Discovery Coast Tourism & Commerce
Inclusions: 1 one on one coaching session, 4 workshops, Access to the online course library, Bespoke training
A no-nonsense practical program designed for busy tourism operators in Agnes Water 1770 to implement effective and efficient tools to face of future challenges.
Read more

Outcomes of our industry training programs

Webinar promo overlaid on NSW wetland sunset showing AI icon and text.

Unlock the Power of AI in Your Tourism Business: Operators in Destination Country and Outback New South Wales Did Just That

Regional NSW tourism operators are unlocking the power of AI tools like ChatGPT and Canva AI to save time, boost marketing, and stay ahead in a fast-changing industry.
Group of tourism operators waving at camera under tall gum trees in regional Queensland.

Granite Belt Winery and Tourism Operators Take on Social Media in the Age of AI and Boosted their Digital Skills

Granite Belt tourism operators boosted their social media skills and confidence with AI tools in this hands-on Social Media in the Age of AI training program.
Group of seven tourism operators and DMO representatives posing together indoors at conference.

Empowering Indigenous Art Centres Through Digital Transformation: Tourism Tribe at IACA’s Elevate 2025

Tourism Tribe supports IACA’s Elevate 2025 program in Cairns, empowering Indigenous Art Centres with digital skills relevant in Australia, Canada and globally.
Group of tourism operators and DMO representatives with Logan Business teardrop flag at outdoor event.

Real Results from Logan’s Tourism Digital Improvement Program

25 Logan tourism businesses improved their digital presence through hands-on coaching, audits, and tailored support through this council-led tourism digital support program.

What Every Tourism Region Should Be Doing Now to Prepare Operators for the Next Disaster

Help your tourism region recover faster after fires or floods with clear, consistent operator communication and simple crisis-ready digital practices.
Aerial view of Mandurah estuary with boats, beaches, and coastal development, Western Australia.

Small Program, Big Impact: Digital Growth in Mandurah’s Tourism Sector

Mandurah’s Digital Champions program showed how small-scale digital capability programs can deliver big results with the right focus and tools.

Building Tourism Resilience in Moreton Bay: A Practical Crisis Management Program

Moreton Bay’s tourism resilience program gave 14 local businesses practical tools and confidence to manage disruption and bounce back stronger.
Aerial view of Newcastle beach, NSW, with residential suburbs on headland and ocean swells.

Central Coast Tourism Excellence Program 2024: Real Results from a High-Impact Regional Initiative

Real business growth, smart strategy, and digital wins - the Central Coast Tourism Excellence Program delivered results that sparked a 2025 encore.

From Bizkeeper to Digital Champions

Ever so popular Digital Bizkeeper 101 and 202 courses now rebranded Digital Champions 101 and 202!

Discovery Coast Tourism Crisis Management Program: Building Resilience in Agnes Water

A tailored crisis management program gave Agnes Water’s tourism businesses the tools to handle emergencies and lead their region’s recovery efforts with confidence.
Group of tourism industry professionals holding #TEAMSHINECOAST sign at Sunshine Coast event.

Visit Sunshine Coast SHINE Digital Transformation Program – Tourism Tribe Training

Shining a spotlight on tourism businesses committed to digital upskilling in an increasingly digitised world through our successful Tourism Tribe Training Program

A historic shift: transformative potential of data to enable operators to visualise their online success

This article highlights the transformative potential of leveraging analytics for small businesses in the tourism industry. It's an exciting time, with the recent surge of interest in Google Analytics 4 (GA4) giving rise to opportunities for these businesses to proactively grow using data-driven strategies.
Free AI Tools

Grab our free resources and/or sign up for our newsletter.

+61 (0)7 3103 7994 help@tourismtribe.com

Podcast

Short and punchy, practical episodes to help tourism businesses untangle tourism tech.

Brisbane

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD
4069
Australia

Sydney

8/15 Blue St,
North Sydney NSW
2060
Australia

Melbourne

11 Yeomans Street,
Northcote VIC 3070
Australia

Adelaide

Level 8, 50 Grenfell
St Adelaide SA
5000 Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD
4677
Australia

Europe

36C Rte de St
Cergue
1260 Nyon
Switzerland

Aboriginal and Torres Strait Islander flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771   All prices are in Australian Dollars

Terms & Conditions | Privacy Policy | Social responsibility statement